Lumara — Financial Services
"Lumara was mid-rebrand with a $74M raise on the horizon. They needed hundreds of on-brand visuals — fast. Mianki AI delivered in 11 days what would have taken three months."
Results
Time to rebrand: 11 days
On-brand assets created: 620+
Agency cost avoided: $48,000
The Challenge: Lumara had just closed a Series B and needed to show up differently — a fresher identity, a more global feel, a visual language that spoke to digital nomads and remote-first professionals across 30 countries. The problem? Their creative team was two people, their rebrand timeline was aggressive, and hiring an agency would cost six figures and take four months. They needed a way to generate premium, consistent visual content that felt human, warm, and distinctly Lumara — without the bottleneck of traditional production.
The Solution: Lumara uploaded 12 of their core brand images — product screens, lifestyle photography, and key illustrations — and trained a private Mianki AI style in under an hour. From there, their two-person design team generated over 600 campaign assets, social visuals, pitch deck imagery, and onboarding illustrations in 11 days. Every asset matched their new brand palette and tone perfectly, with zero watermarks and full commercial rights.
The Results: Lumara launched their rebrand on time, impressing investors and press alike. Their new visual identity was rolled out simultaneously across web, app, social, and investor materials — something that would have been logistically impossible with a traditional agency. The cost savings alone covered six months of Mianki AI usage, and their design team reported reclaiming 30+ hours per week previously lost to asset production.
Client Quote: "Mianki AI gave us the ability to show up like a big brand while still being a lean startup. The quality blew our investors away — and we did it in under two weeks." — Priya Nair, Head of Brand, Lumara
Process:
Training the brand style — Lumara uploaded 12 signature brand images into Mianki AI. The model analysed colour palette, lighting style, composition preferences, and illustration tone. Within 45 minutes, a private style was live and ready to generate.
First generation batch — The design team ran 50 test prompts covering key use cases — hero imagery, social content, and product illustrations. They refined the style parameters twice before locking in the final model settings.
Full asset production — Over 9 working days, the team generated 620+ assets across six campaign themes. Each asset was reviewed, downloaded in 4K, and fed directly into their Figma design system.
Launch and scale — Lumara launched the rebrand across all channels simultaneously. Post-launch, they continue to use Mianki AI monthly to generate fresh campaign content — keeping the brand alive without additional headcount.
