The Challenge: Maison Cèdre built their B2B reputation on the quality of their visual storytelling. Their photography was editorial, warm, and distinctly luxurious — the kind of imagery that made sommeliers and hotel buyers take notice. But each campaign required a full production shoot: location scouting, props, a photographer, a stylist, post-production. The cost per campaign was £15,000 minimum. With six campaigns a year, they were spending £90,000 annually just on photography — before a single bottle was sold.

The Solution: Maison Cèdre's creative lead trained Mianki AI on 10 of their most celebrated campaign images — capturing the warm candlelight tones, the linen-and-marble textures, the shallow depth of field that made their photography feel like it belonged in a design magazine. Within hours, they were generating new campaign imagery that matched the aesthetic so closely their own team couldn't tell the difference at a glance.

The Results: In the first year of using Mianki AI, Maison Cèdre ran eight campaigns — two more than usual — and spent 92% less on photography. They reinvested the savings into distribution and PR. Their visual quality, measured by engagement rates and buyer feedback, remained identical. One major hotel chain buyer commented that their recent catalogue was their best yet — unaware it was entirely AI-generated.

Client Quote: "I was sceptical at first. Our photography was our brand. But the first batch Mianki AI generated genuinely stopped me in my tracks. It had our warmth, our texture, our light. We haven't booked a photographer since." — Isabelle Fontaine, Creative Director, Maison Cèdre

Process:

1. Signature style extraction — Isabelle personally selected the 10 images that best captured the Maison Cèdre aesthetic — warm ambient lighting, rich earthy textures, and the quiet luxury of a well-set table. These were uploaded and trained as a private, secure style.

2. First campaign generation — The first full campaign brief was entered as a series of scene prompts — cellar settings, tasting table compositions, product hero shots. The initial batch of 60 images came back 90% usable, with only minor prompt refinements needed.

3. Quality benchmark testing — Before retiring their photography budget, Maison Cèdre ran a blind test: they showed 20 images to five of their top buyers — a mix of real photography and Mianki AI outputs — and asked them to identify which was which. None could consistently tell the difference.

4. Full production workflow — Maison Cèdre now runs a quarterly asset production day where their creative lead spends four hours generating all imagery for the next three months of campaigns. Assets are exported in 4K and handed directly to their design team for layout.